OSIKHENA OGUAH

Strategic Marketplace & Growth Leader
Lagos, NG.

About

Highly accomplished Strategic Marketplace & Growth Leader with over a decade of experience driving scale, profitability, and operational excellence across Africa's leading mobility, e-commerce, and on-demand platforms. Proven record of delivering multi-million-dollar revenue uplift, significant market-share recovery, and product-market expansion through data-driven decision-making and cross-functional leadership. Seeking senior GM / Head of Growth roles to leverage expertise in marketplace optimization, product-led growth, and P&L management across dynamic African markets.

Work

Bolt
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Country General Manager

Lagos, Lagos State, Nigeria

Summary

Led all aspects of Nigeria operations for a multi-service mobility platform, managing a €150M+ P&L, 50+ cross-functional staff, and a 50,000-driver supply program across 29 cities to drive market share, profitability, and operational excellence.

Highlights

Managed a €150M+ P&L for Nigeria operations, overseeing 50+ cross-functional staff and a 50,000-driver supply program across 29 cities, ensuring robust marketplace performance.

Improved driver activity by 40% YoY by analyzing nationwide driver-feedback insights, upgrading Bolt's pricing/value proposition, and implementing a real-time fare-monitoring system to restore competitiveness and stem driver supply loss.

Partnered with Product and Safety teams to deploy an algorithmic geo-detection feature, reducing solicitations for unsafe offline trips by 42% within three months and significantly improving rider safety perception.

Launched the first electric 3-wheeler ride-hailing service in Lagos by leading a strategic partnership with SGX Mobility for a 200-vehicle pilot and managing public-sector stakeholder engagement to expand ride-hailing access to underserved communities.

Recovered 5% market share and delivered a €6M YoY EBITDA uplift by conducting a nationwide driver-value-proposition audit and realigning incentive budgets to improve trip growth and marketplace competitiveness.

Boosted finished-order conversion by 6%+ in Nigeria's top 5 cities within 3 months by implementing a data-driven driver-quality sanction system that removed low-performing drivers without compromising marketplace reliability.

Improved rider-driver matching speed by 20% by partnering with product teams to design and scale marketplace features, resulting in stronger profitability and an improved user experience.

Yango Technologies
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Director of Expansion

Lagos, Lagos State, Nigeria

Summary

Directed the expansion of Yango's ride-hailing services across Africa, focusing on market penetration, regulatory approvals, and strategic partnerships to drive significant revenue growth and product adoption.

Highlights

Scaled Yango's experimental price bidding product, Rida, from MVP to $1M+ MRR in 18 months by securing multi-jurisdictional regulatory approvals and driving acquisition partnerships with MTN and GTBank.

Expanded driver supply to 5,000+ across Nigeria and four additional African markets, including a white-label Yango deployment in Dar es Salaam, significantly boosting market presence.

Delivered a 250% uplift in negotiation engagement by managing the product-experimentation backlog and implementing user-driven feature iterations such as auto-accept and optimized bid-timing for drivers and passengers.

Accelerated product adoption and market penetration for Rida by coordinating cross-functional teams to prioritize and execute insight-driven growth initiatives for continuous feature development.

Jumia Technologies
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Head of Vendor Operations & Growth

Lagos, Lagos State, Nigeria

Summary

Led vendor operations and growth for Nigeria's #1 online shopping destination, focusing on marketplace reliability, vendor performance, and revenue generation through strategic initiatives.

Highlights

Improved marketplace reliability by reducing out-of-stock cancellations to <3% and raising NPS to 65% through proactive stock-tracking routines and guiding vendors to maintain optimal inventory levels.

Cut vendor-compensation losses by 50% by auditing end-to-end delivery workflows, updating warehouse handling processes, and renegotiating 3PL contracts to appropriately assign liability for damaged high-value SKUs.

Increased long-tail vendor revenue by 24% YoY by segmenting sellers based on GMV and introducing personalized growth strategies that addressed performance bottlenecks for small and mid-sized vendors.

Improved vendor payment reliability and increased VNPS by 6% by redesigning payout systems from bi-weekly to weekly and implementing fraud-risk segmentation to avoid penalizing 90% of vendors with no suspicious activity.

Uber Technologies
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Senior Driver Operations Manager

Lagos, Lagos State, Nigeria

Summary

Managed driver operations and expansion initiatives for Uber, focusing on supply growth, market penetration, and strategic partnerships to enhance service availability and brand visibility.

Highlights

Expanded Uber's driver supply and reduced ETAs by 33% by structuring a $130K rent-to-own financing model, enabling scalable onboarding of new vehicles and paving the way for larger partnerships.

Led Uber's expansion into Benin City by conducting comprehensive market research, competitive analysis, and go-to-market planning, building on earlier successes in Lagos, Abuja, and Port Harcourt.

Strengthened Uber's ecosystem relationships by project-managing the UberBoat pilot with Lagos State Waterways Authority (LASWA), coordinating internal teams and government stakeholders to enhance brand visibility.

Schlumberger
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(Senior) Field Engineer

Saudi Arabia, Saudi Arabia

Summary

Applied advanced engineering principles and technical expertise to optimize field operations and ensure project success within the oilfield services industry.

Highlights

Applied advanced engineering principles to optimize field operations and ensure project success, maintaining high standards of technical execution.

Volunteer

African Women Entrepreneurship Cooperative
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Business Mentor

Nigeria, Nigeria

Summary

Mentored several female-led businesses in Nigeria, providing strategic guidance and fostering entrepreneurial development within the community.

Highlights

Mentored several female-led businesses in Nigeria, fostering entrepreneurial growth and community development through strategic guidance.

Education

INSEAD Business School
Fontainebleau, France, France

MBA

Business

Courses

Member, Consulting Club

Africa Club

INSEAD Women in Business Club

Robin Hood Scholarship Club

University of Lagos
Akoka, Lagos State, Nigeria

BSc.

Chemical Engineering

Awards

INSEAD Alumni Fund (IAF) Diversity Scholarship

Awarded By

INSEAD Alumni Fund

Awarded for demonstrating diversity and potential impact during the MBA program at INSEAD Business School.

Languages

English
French
Arabic

Skills

Core Competencies

Marketplace Optimisation, Growth Strategy, Pricing & Value Proposition Design, Revenue & Profitability Management, Product Experimentation, Regulatory Affairs, Multi-City Operations, Cross-Functional Leadership, Data-Driven Decisioning, Vendor Management, Operational Efficiency, KPI Monitoring & Performance Management, Product Growth.

Technical Tools

MS Office, Looker, Google suite, Jira, Figma, Whimsical, SQL, Notion.